In this episode we will talk about some "out of stock" tips in ecommerce platforms. There are techniques to reduce the opportunity cost and the sales lost when a user runs into a wished product being unable to buy it due to a lack of stock in the retailer.
The principal distribution axes on ecommerce consist of (Assortment, Pricing, Content…) In the first one, assortment, we can find a quite relevant dimension that is the Stock.
Stock management is a relevant action to take into account when planning e commerce distribution. One of the reasons why this fact is important is because it improves customer experience when buying your product and gives your brand advantage over your competitors. On the other hand, a bad management of your stock for example, running out of stock when a high demand time comes, makes your business less efficient. The clue is to take control of your stock in order to improve your business success.
Here we leave you 8 tips that your e-commerce retailers could implement in order to manage your stock.
Show out of stock messages on category search pages or simply use colors to make the client visually understand what you want to transmit. Make it clear and easy for the customer. Make sure you don’t display contradictory information about the availability of the product.
It is important not to show the Out Of Stock products on top of your page as the main products, a better way to present them is on the bottom or actually do not expose them.
As it is mentioned above, it is advisable to exclude your Out Of Stock products from the catalog by adding filters that check by default to exclude the unavailable products.
Avoid redirects to a Not Found (404) page or to the home page after an “Out Of Stock” product
Recommend similar products to the ones that the customer searches. There are recommendation systems to show the client what he wants to see.
To remark clearly the Sold Out Products in each variant to prevent the customer from browsing in vain through the page and adding products to de cart later realizing that they are sold out.
A way to become a trustable brand is to inform your clients about the stock you have in real time.
Increasing delivery time of your products is a strategy to have more time to re-stock the product if you know that it will be available in a short time.
To conclude, the big axes of ecommerce distributions involve assortment, the stock and its management. Being able to control it, gives your company an advantage over your competitors. These 8 little advices for a higher quality of your stock control exposed in this post are a good way to improve the client opinion of your company and helps to increase his fidelity.