8 actions to manage the "Out of Stock"

July 16, 2020

In this blog post we will talk about some "out of stock" tips for eCommerce platforms. There are techniques to reduce the opportunity cost  and  the sales lost when a user runs into a wished product being unable to buy it due to a lack of stock in the retailer. 


The principal distribution axes on ecommerce consist of (Assortment, Pricing, Content…) In the first one, assortment, we can find a quite relevant dimension that is the Stock.

Stock management is a relevant action to take into account when planning e commerce distribution.  One of the reasons why this fact is important is because it improves customer experience when buying your product and gives your brand advantage over your competitors. On the other hand, a bad management of your stock for example, running out of stock when a high demand time comes, makes your business less efficient. The clue is to take control of your stock in order to improve your business success.

Here we leave you 8 tips that your e-commerce retailers could implement in order to manage your stock.


TIPS:


  1. Clear and direct information about the stock through visual or textual indicators


 Show out of stock messages on category search pages or simply use colors to make   the client visually understand what you want to  transmit. Make it clear and easy for the customer. Make sure you don’t display contradictory information about the availability of the product. 

  1. Reduce the ranking of your products Out Of Stock in the results page or category, or even do not show it.

It is important not to show the Out Of Stock products on top of your page as the main products, a better way to present them is on the bottom or actually do not expose them.


  1. Add filters that check by default not to  show Out of Stock

As it is mentioned above, it is advisable to exclude your Out Of Stock products from the catalog by adding filters that check by default to exclude the unavailable products.


  1. Do not redirect.

Avoid redirects to a Not Found (404) page or to the home page after an “Out Of Stock” product


  1. Suggest alternative options.

Recommend similar products to the ones that the customer searches. There are recommendation systems to show the client what he wants to see.


  1. Clearly mark the Out Of Stock per product variant and avoid the customer using the cart usselesly.


To remark clearly the Sold Out Products in each variant to prevent the customer from browsing in vain through the page and adding products to de cart later realizing that they are sold out.


  1.  Inform of few stock gives a transparency purpose  

A way to become a trustable brand  is to inform your clients about the stock you have in real time. 


  1. Increase your product shipping time

Increasing delivery time of your products is a strategy to have more time to re-stock the product if you know that it will be available in a short time.


To conclude, the big axes of eCommerce distributions involve assortment, the stock and its  management. Being able to control it, gives your company an advantage over your competitors. These 8 little advices for a higher quality of your stock control exposed in this post are a good way to improve the client opinion of your company and helps to increase his fidelity.

References:
"Dias Marendra (April 8,2019). The Definitions and benefits of stock taking."
"Jenny Harrisson (October 31,2018)" 10 tips to deal with Out Of Stock Product Pages"
"Dias Marendra (September 5,2019), 5 reasons why stock management important for your business"