The Shalion Blog

Retail media is made up of the ads featured on a retailer's website, app or platform. So it is used by advertisers to promote their products directly within online store to drive eCommerce sales.

Digital shelf optimization helps boost up your sales in eCommerce and expand your brand awareness. The tips we provide in this blog post will help you optimize your digital shelf further and increase your sales on e-commerce sites

In this post we explain what the Digital Shelf is and how to monitor all the digital data generated by your products online. Taking back control over this information is essential to define your e-commerce strategies. 

Share of voice (SOV) is considered as a unit to scale your advertising share compared to competitors. Nevertheless, with most marketing budgets now invested for visibility on channels like social and search, we can consider it as a presence indicator

Keep an eye on the worst nightmares that brands and eCommerce managers can suffer during the next Black Friday and what to do to prevent them.

In Germany the favourite methods is home delivery but it’s is followed by ‘Click and Collect’, a hybrid shopping method that combines online and physical shopping. Now even this trend is evolving very fast.

We keep analyzing the impact that this year’s Amazon Prime Day had across the top EU markets: now it’s the turn of the UK and Germany

In this article we are introducing to the reader new rules imposed by Ecommerce in this new technological era