The Shalion Blog

A Retail Media Network is the collection of tools used by retailers to create an ad platform on their channels to advertise to shoppers. In the UK, the value of spending will reach 2.4b pounds in 2024.

2022 is the year of the rise of Quick Commerce: a type of online shopping in which the seller is able to deliver an order in the shortest possible time. In less than an hour. In less than half an hour. Or, if possible, even in less time.

Learn what the new year 2022 has in store for eCommerce and how to take advantage of the trends that will define the industry

Retail media is made up of the ads featured on a retailer's website, app or platform. So it is used by advertisers to promote their products directly within online store to drive eCommerce sales.

Digital shelf optimization helps boost up your sales in eCommerce and expand your brand awareness. The tips we provide in this blog post will help you optimize your digital shelf further and increase your sales on e-commerce sites

In this post we explain what the Digital Shelf is and how to monitor all the digital data generated by your products online. Taking back control over this information is essential to define your e-commerce strategies. 

Share of voice (SOV) is considered as a unit to scale your advertising share compared to competitors. Nevertheless, with most marketing budgets now invested for visibility on channels like social and search, we can consider it as a presence indicator

Keep an eye on the worst nightmares that brands and eCommerce managers can suffer during the next Black Friday and what to do to prevent them.