Inflation is having a direct impact on how consumers shop online: this year purchasing decisions will be more thoughtful and heavily influenced by price. What can eCommerce managers do to counter the impact of Inflation on the Digital Shelf?
In the United States, the growth of Retail Media Networks could represent $100 billion in ad spending by 2026. Amazon has been in the lead but other Retailers such as Walmart or Kroger are also expanding their eRetail media offer.
Learn more about a key touch point for brands now: Retail Search, the part keywords play on search results and some advice on how to start activating your brand with Paid Search campaigns.
Almost all brands selling through online channels are eager to invest more in eRetail Media but eCommerce managers everywhere are asking themselves many questions regarding why, when and how to start.
Shoppers see Ads on the retailer’s website when they are already browsing products, that's why eRetail Media offers many possibilities for brands looking to influence new purchases. Find out how.
In Latin America a true online grocery shopping revolution is taking place. Local players and innovative startups have harnessed regional insights and consumer know-how to power this growth.
The users expect to receive a personalized shopping experience rich in details. To achieve this goal, brands have a very powerful tool: Product content.
Last week our team attended the Digital Food and Beverage Conference in London where we met with brand leaders from all around Europe to discuss the latest innovations in eCommerce.