Amazon DSP is a Demand Side Platform (DSP) that allows advertisers to purchase and display banner and video ads both on and off Amazon. It provides the platform to manage Amazon's marketing advertising strategy and display ads across the site to promote products and services.
This service also allows advertisers to observe countless buying patterns and provide valuable insights into customer decision, analytics and performance statistics.
Traditional or pay-per-click PPC advertising means the advertiser pays a fixed fee each time he receives a click on his ad. However, DSP ads are not always clickable.
Amazon advertising can be in two ways: PPC (Pay Per Click) and Amazon DSP. You can pay a cost per thousand impressions using the DSP network, instead of just doing it per click.