A banner advertisement is an advertisement displayed on a web page. It can consist of a static digital image or a multimedia object (a video or a flash animation).
Its purpose is to attract traffic to the advertised website. In this way, the banner acts as a link button on which the user who clicks ends up on the advertiser's website.
It serves to enhance traffic to websites. A banner advertisement encourages users to visit the advertiser's website. Also, to get the attention of buyers. Getting users' attention in today's online environment is difficult. However, the right banner ad can improve brand recognition and drive potential buyers to your business who are potentially interested in your products or services.
Banner Ads are used to calculate the click-through rate of a banner ad is around 0.05% of the total number of people who see the ad. In other words, out of every 10,000 people who see the ad, 0.05% click on it. The reality is that it is increasingly difficult to attract attention in the online world, with users overwhelmed by the amount of content available.
Banner ads are inserted in display advertising campaigns through platforms that connect the websites where they appear with the advertisers.
The best known are: