Carousel Ads

Carousel Ads are a native advertising format consisting of a series of images, text and calls to action that are displayed continuously. This format provides more information than a static image or text and therefore offers more possibilities to show multiple products and offers, showing different elements of the brand.  

Streaming ads is a great strategy for any business or industry. However, some sectors will see greater benefits with a visual ad format. For example, apparel, retail, beauty and fitness brands tend to have a lot of success with sequential ads.  

There are many different ways in which companies use display ads to drive engagement and brand awareness. For example: showcasing multiple products at once; presenting the different features of a service; highlighting multiple offers; showing many benefits of a product or service; highlighting reviews or testimonials.  

Thanks to their versatility, these ads can be used to engage users at different points in the customer journey:  

  • Encourage engagement: visual and motion sequence ads are more likely to capture the attention of the target audience and encourage them to take action. They are more engaging than a standard photo.

  • Interactive: Even if your customers simply click on your stream to see more photos, they are still interacting with your brand and improving their knowledge of your products and services. 

  • They're cost-effective: Stream ads, like any other social media ad, are targeted to reach your specific audience. This means you'll waste less money because you won't be targeting people who won't respond to your content. 

Back to glossary