Carousel Ads are a native advertising format consisting of a series of images, text and calls to action that are displayed continuously. This format provides more information than a static image or text and therefore offers more possibilities to show multiple products and offers, showing different elements of the brand.
Streaming ads is a great strategy for any business or industry. However, some sectors will see greater benefits with a visual ad format. For example, apparel, retail, beauty and fitness brands tend to have a lot of success with sequential ads.
There are many different ways in which companies use display ads to drive engagement and brand awareness. For example: showcasing multiple products at once; presenting the different features of a service; highlighting multiple offers; showing many benefits of a product or service; highlighting reviews or testimonials.
Thanks to their versatility, these ads can be used to engage users at different points in the customer journey: