Electronic commerce or eCommerce is a store established by digital channels, which is based on the purchase and sale of products and services, through the Internet, where users can access their platforms to consult their favorite brands or those they need, from any place and time. It is based on the migration of traditional commerce to the Internet, where logistics, means of payment and legal aspects are affected. 

Thanks to technological advances, eCommerce is already part of our daily lives. Digital shops are increasing more and more every year and so is the number of buyers. 

Electronic commerce is classified so that it caters to the intended recipient. 

  • B2C (Business to Consumer) eCommerce

This ecommerce model is the most popular. It refers to the process of selling products and services directly between a company and the consumer, who are the end users of the product. There are no middlemen, and it is commonly used to refer to online retailers that sell to consumers over the internet. 

  • B2B (Business to Business) eCommerce

The term encompasses all companies that create products and services oriented to other businesses. These are support companies that cover the needs of other companies to operate and grow. 

  • C2C (Consumer to Consumer) eCommerce

It is the business model that facilitates trade between individuals. Whether for goods or services, this category of e-commerce connects people to do business with each other. An example of this type of transaction would be an auction. It would be the case that a client sells a product to another client. 

  • C2B (Consumer to Business) eCommerce

It is a business model in which an end user or consumer creates a product or service that an organization uses to complete a business process and gain a competitive advantage. A clear example of C2B would be influencers or bloggers. Normally, one of these figures recommends a product and adds the link to the sale, existing a paid collaboration. 

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