Our client (a major beer and spirits manufacturer) wanted to understand how their advertising efforts across e-retailers were performing against their competitors’ during the highest sales season of the year in Mexico.
Understand how strong was the promotional presence of one of their brands across different retailers.
Audit the Ad spaces where the e-retailers were placing their brands.
Measure the success of paid banners inside the selected e-retailers in comparison to non-paid ads (like discounts and other types of promotions)
Validate their promotional strategy across different types of retailers.
We worked with our CLIENT to help them monitor their Visibility across their top 5 main retailers in Mexico, including Walmart. Through our solution we provided the daily data for every one of our client's products Ads spaces. This way they were able to monitor in real-time the promotional presence of their brands (and its competitors’) by:
Category and Types of Ads
Daily share of promotional space
Type of Display Ads and placement
Type of promotions
We helped our CLIENT to accurately measure and increase their Share of Voice across the top monitored retailers.
A new way of working was established among different teams. Reducing friction and breaking silos with a unified data report.
A digital advertisement audit was conducted in all e-retailers in real time. The initial media plan changed and some spaces were renegotiated in the middle of the campaign