Integrating eCommerce data into a global business strategy
Our client, an industry leader in the premium and craft beer segment with a share of production of 32% and more than 4,000 employees worldwide, wanted to optimize their entire eCommerce growth strategy by:
Keeping track of all aspects of their product portfolio online, across the main eRetailers, on a daily basis.
But also measuring the efficiency of their current promotional campaigns on eRetail media.
We worked with our client in Spain to help them with these key aspects of their eBusiness strategy with two different solutions that are integrated into our eCometry dashboard. The client had 2 goals: one, to conduct price monitoring to prevent the out-of-stock with an alert system and, secondly: understand how the brand’s products are positioned and how the paid advertising is working on those retailers.
01
The Digital Shelf Monitor
02
The Visibility Tracker
After implementing Shalion’s eCometry dashboard, our client was able to fine-tune all aspects of their e-commerce strategy. The eCometry dashboard is now used by different teams and the modules serve as the primary eCommerce data tool for several roles. This has helped different teams with different goals align around a unified report:
Digital Shelf Monitor for Key Account Managers
Visibility Tracker for Trade Marketing Specialists
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